Before investing in brand design for your business, you need to be able to define your brand personality (along with your mission, vision, values, ideal client etc.). Brand adjectives are used to help define your brand personality, values, and aesthetics. How your business will be portrayed visually, and how you will communicate with your customers. For example: Playful or serious? Quirky or straight-to-the-point? Fun or functional? Trendy or classic? Affordable or luxury? etc. Your brand adjectives should speak to your target audience and visual aesthetic. I always ask my clients to list 5 adjectives they want to be associated with their brand personality, and 5 adjectives they want to be associated with their brand aesthetic.
Here are a couple of questions you can ask yourself to help you get started.
What adjectives best describe what your brand is all about?
What are your values?
How do you want to connect and interact with your audience?
How would you characterize your brand?
How do you want your product and/or service to be perceived?
When people think about or interact with your brand, how do you want them to feel?
Use the list of brand adjectives below to help. Jot down the ones that resonate, and then try to narrow it down to the best 5-10 that best suit you and your brand.
100 Adjectives to Help Define Your Brand:
Active
Adventurous
Airy
Ambitious
Approachable
Artistic
Authentic
Beachy
Bohemian
Bold
Brave
Bright
Bubbly
Calm
Candid
Carefree
Casual
Charming
Cheerful
Chic
Classic
Clean
Collaborative
Comforting
Cool
Cozy
Crafty
Creative
Cultured
Cute
Daring
Delicate
Down to Earth
Dramatic
Dynamic
Earthy
Edgy
Elegant
Energetic
Fearless
Feminine
Friendly
Fresh
Fun
Genuine
Glam
Happy
Harmonious
Healthy
Heartfelt
Helpful
High-end
Holistic
Honest
Hopeful
Humorous
Inclusive
Industrial
Innovative
Inspirational
Intentional
Inviting
Joyful
Kind
Laidback
Loyal
Luxurious
Magical
Mature
Minimal
Modern
Moody
Natural
Organic
Playful
Polished
Positive
Professional
Quirky
Refined
Relaxed
Retro
Romantic
Rugged
Sassy
Serious
Simple
Sincere
Sophisticated
Soothing
Traditional
Transparent
Trendy
Trustworthy
Uplifting
Urban
Vibrant
Warm
Welcoming
Whimsical
Wild
Youthful
By having these aspects of your brand defined before jumping into the visuals, we are able to work together to create something truly impactful. Through the visuals, we can help tell your story in an impactful way while staying true to your mission, vision and values in a way that speaks directly to your ideal client.
I hope this is helpful. And when you are ready to jump into the visuals I'm here to help!
Check out some of my latest branding projects here.
- Hailey Find me on Instagram!
